Constant Contact Review
Constant Contact, inc. was launched in 1998 to provide organizations and small businesses an easy way to build relationships with their customers or clients. Currently there are over 350,000 customers worldwide using this email marketing service and a couple years ago Constant Contact actually went public on the NASDAQ with a market capitalization of half a billion dollars.
Constant Contact is a email marketing service, mailing list management system, or autoresponder depending on which terminology you use. They make it easy to select from 400+ templates to make your emails look the way you envisioned while offering analytics packages so that you can quantify how many people are opening your emails, what if anything they are clicking on, as well as many other performance metrics.
By going through a third party you are able to achieve much higher deliverability rates for your emails, and it is far more organized than trying to manage it yourself. One of the main reasons that people use companies such as Constant Contact is that Internet Service Providers (ISPs) will automatically filter out messages that could be considered spam; the relationships that Constant Contact has grown over the years allows their emails to end up in your client’s inbox rather than the trash bin or spam folder. In the email marketing world, deliverability rates are key.
Constant Contact Features:
- 97% Deliverability rate
- 400+ Pre-made templates, just drop in your logo & color scheme
- Optional Twitter and Facebook integration (for instance a “like” button that people can press to share the story on Facebook with friends)
- Social media integration
- Open rate and click through tracking
- Advanced list management features for in-depth analysis of your subscribers
- Anti-Spam checker to further ensure deliverability
- Easily import lists from csv, .txt, or contact lists (Outlook, Gmail, Salesforce, etc)
- Free marketing webinars, monthly newsletter, tutorials, and customer support.
- Survey integration
- Send an unlimited number of emails
Constant Contact Review – Constant Contact Pricing
Most of the pricing plans are commensurate with the industry prices, if anything they are just slightly higher than the main competitors Aweber and iContact. The price per subscriber drops off dramatically as your list grows, and the lowest plan at $15/month is very affordable for a small business or individual. Flexible pricing allows you to use the powerful tool of email marketing without having to pay thousands per month if you only have a couple thousand subscribers.
Learn more on their official website: http://www.constantcontact.com
Having a good email marketing plan is significant to the success of any company in a world that is moving at a faster pace. If you want to catch people’s attention your emails need to stand out from the competition and they need to make their way safely into your target audience’s inbox rather than spam folder and Constant Contact has the relationships with ISPs to allow this to happen.
If you would like to check them out, use the following banner to sign up for Constant Contact’s free trial for 60 days, no credit card or commitment required. This banner will change and I may occasionally give out exclusive Constant Contact promo codes.
Related Reviews:
