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Aweber Communications is one of the biggest autoresponder companies with over 80,000 clients worldwide. They have been in business for 12 years and currently have 49 employees based out of their Huntingdon Valley, PA location. They are privately owned and profitable, and clearly business is going well as they just expanded from a 4,500 sq. ft. office to a 24,000 sq. ft. facility. Keeping in touch with your customer base for your business or subscriber base for your newsletters, blogs, and websites is becoming even more important. As people are bombarded with information it is important to maintain relationships with your customers and build trust.

Aweber is a hosted email marketing solution, meaning that instead of renting your own hardware and then installing the scripts it is all managed by Aweber. From the design of email templates to working with ISP’s to ensure that your emails get sent out, all of the behind the scenes work is taken care of so that you can focus on getting new subscribers and sending out targeted emails. One of the major advantages of working with a company like Aweber is that they have relationships with companies such as Google and Yahoo and other ISPs so that when somebody opens up their Gmail account your email will find its’ way into their inbox rather than their spam folder. Continue review... Aweber Review

Constant Contact, inc. was launched in 1998 to provide organizations and small businesses an easy way to build relationships with their customers or clients. Currently there are over 350,000 customers worldwide using this email marketing service and a couple years ago Constant Contact actually went public on the NASDAQ with a market capitalization of half a billion dollars.

Constant Contact is a email marketing service, mailing list management system, or autoresponder depending on which terminology you use. They make it easy to select from 400+ templates to make your emails look the way you envisioned while offering analytics packages so that you can quantify how many people are opening your emails, what if anything they are clicking on, as well as many other performance metrics.

By going through a third party you are able to achieve much higher deliverability rates for your emails, and it is far more organized than trying to manage it yourself. One of the main reasons that people use companies such as Constant Contact is that Internet Service Providers (ISPs) will automatically filter out messages that could be considered spam; the relationships that Constant Contact has grown over the years allows their emails to end up in your client’s inbox rather than the trash bin or spam folder. In the email marketing world, deliverability rates are key. Continue review... Constant Contact Review