Guru Web Hosting Reviews

iContact is the largest of the email marketing companies that I have reviewed, and by quite a large margin with over 600,000 users. They are based out of Durham, NC and have been around since 2003. The vast majority of their users are small businesses, but they also have infrastructure in place to support big companies with many active subscribers (100,000+) with their pro plans.

Any decent email marketing service will be able to offer at least 95% deliverability rates for their emails, iContact actually achieves over 99% deliverability according to Pivotal Veracity (an independent email auditing firm). They have very strong relationships with ISP white-lists, which allows them to get through the spam filters so your legitimate email for your client/customer isn’t thrown in the spam bin. Tools such as Spam-Check allow you to correct your emails before they are sent out to remove keywords or phrases that can trigger spam filters. Continue review... iContact Review

Constant Contact, inc. was launched in 1998 to provide organizations and small businesses an easy way to build relationships with their customers or clients. Currently there are over 350,000 customers worldwide using this email marketing service and a couple years ago Constant Contact actually went public on the NASDAQ with a market capitalization of half a billion dollars.

Constant Contact is a email marketing service, mailing list management system, or autoresponder depending on which terminology you use. They make it easy to select from 400+ templates to make your emails look the way you envisioned while offering analytics packages so that you can quantify how many people are opening your emails, what if anything they are clicking on, as well as many other performance metrics.

By going through a third party you are able to achieve much higher deliverability rates for your emails, and it is far more organized than trying to manage it yourself. One of the main reasons that people use companies such as Constant Contact is that Internet Service Providers (ISPs) will automatically filter out messages that could be considered spam; the relationships that Constant Contact has grown over the years allows their emails to end up in your client’s inbox rather than the trash bin or spam folder. In the email marketing world, deliverability rates are key. Continue review... Constant Contact Review